On 1/15/2026 11:55 PM, Gottfried Neuner wrote:
“We shifted our structure internally and D&D moved to a full franchise
model, meaning everything: books, video games, film, and TV –
everything touching the franchise lives under one roof,” he wrote.
“The impact here cannot be overstated; this is massive for D&D and
will allow a strong, coordinated, and well-funded approach for the
franchise, and most importantly, for us, the fans.”
Ayoub followed that up with a D&D Beyond blog post outlining his
vision for D&D’s future. Rather than promising bold reveals or radical
reinvention, Ayoub focused on fundamentals: nurturing a collaborative
community and making resources like the Maps VTT easier to access.
A lot of marketing fluff that basically comes down to: management told
us to do stuff but we don't want to scare away any players.
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